It’s your community, not your audience

I see this all the time when I work with big, medium and small brands.

Two approaches, either we overvalue the concept of an audience o we undervalue the meaning of a community. The public is not your community, audience is not the community neither.

Public is the part of the market that it’s eager to listen what we have to say, but not necessarily has to. Audience are those who really listen to use and the community is those who we must listen.

  • Connect, don’t be a pain in the ass.
  • Listen, shut up.
  • Reply, it’s not about you.
  • Care.
  • Help, don’t offer.
  • Lead, don’t manage.
  • Share, don’t sell.
  • Consolidate, don’t gossip.
  • Give, don’t wait.
  • Add.
  • Push, don’t instigate.
  • Enhance, don’t ignore.
  • Show, don’t hide.
  • Educate, don’t talk.

The people you think they should listen to you are precisely the ones you should listen. It’s your community, not your audience.

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9 books, 61 clients, 62 biz advised, 432 speakings, 4.690 articles, 38 projects, 519 lectures, 7 companies, 22 adventures, 43 experiments, ∞ fails.

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