Why there’s no value on LinkedIn invites

Today I end what has become one of my living nightmares over the past year: invitations to be connected in LinkedIn.

This has cost me months of procrastination and indecision…

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The disquiet resulting from not being able to answer each and every one of these invitations has been such that I’ve even considered closing down my LinkedIn account. Yes, the account that provided 35% of my annual turnover in 2014 and 20% in 2015. How is it that I’d even consider annihilating something that is profitable for me? Very simple: right now, it only offers me hundreds of requests to be connected, taking up time that I’d rather dedicate to more important things for the people who are really in my reach and for myself, of course.

The pace ran me down

The more you connect, the more multiple connections you get

Changing things to improve the result

So, in order not to give up my LinkedIn account or the human touch I wish to maintain, from now on I will only respond personally to those people who explain the reason for contacting me and those who can benefit from connecting with me. All other invitations I will accept without answering back. I think this is a fair exchange: I’ll bother with people who bother. Anyone else, if they want or need anything in particular, make this clear; at the end of the day, it’s you who started any action, so the result will depend on how you start it. Any of the people whom I’ve contacted through LinkedIn knew my purpose right from the start.

LinkedIn invitations add no value; the value lies in the connection you’re trying to make.

Make this story rock only if you find it worth it!

Isra García = 53 clients, 42 businesses advised, 398 speakings, 3.1221 posts, 23 projects, 6 books, 370 lectures, 6 companies, 9challenges, 18 experiments, ∞ failures. So far…

Marketer. Advisor. Speaker. Writer. Educator. Impresario. Principal at IG. Blogger. Entrepreneur. Disruptive innovation. Digital transformation. High-performer and a lifestyle experimentalist.

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9 books, 61 clients, 62 biz advised, 432 speakings, 4.690 articles, 38 projects, 519 lectures, 7 companies, 22 adventures, 43 experiments, ∞ fails.

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